Real Business, Real Life
Stories, strategies, and support for building a business that fits your life.
A cozy corner of the internet for busy moms who want more freedom—without the hustle. From simple strategies to honest stories, you’ll find everything you need to start and grow a real business that works with your real life. Because you shouldn’t have to choose between your family and your future.
7 Common Mistakes New Entrepreneurs Make (and How to Avoid Them)
When I first started my business journey, I thought passion and hard work were enough.
What I didn’t realize was that without a clear foundation, I was setting myself up for frustration and burnout.
Did you know most entrepreneurs have to start over at least twice before they really find their stri...
Recurring Income vs. A One-Time Sale: How Digital Products Actually Make Money
You’ve probably heard the phrase:
“Make money while you sleep.”
It’s one of the most popular lines tossed around when people talk about passive income.
Sounds pretty great, right?
But here’s the truth I wish more people were saying (especially to busy moms trying to build a business that works w...
What Is a Digital Product?
Imagine this…
The house is finally quiet. You’ve tucked the kids into bed, cleared the dinner plates, and for the first time today, you get a moment to yourself.
But instead of feeling drained, you feel energized, because you’re about to spend an hour on something just for you. A project that ligh...
3 Steps to Start an Online Business That Actually Supports Your Life
If you’re thinking about starting an online business, I’m so excited for you.
But before you start designing logos, building websites, or writing your first Instagram post… I need to tell you something important (that I wish I had known when I started):
Hold your horses.
The biggest mistake I see...
What Kind of Online Business is Right for YOU?
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Erin Gibbens
Online Business & Marketing Coach
I help busy moms build real, sustainable businesses that fit their lives. I started this work because I know what it feels like to crave more freedom, more purpose, and more presence with your family… and to have no idea how to make it happen. After years of building businesses that looked good on paper but didn’t give me the life I wanted, I finally found a way to create more freedom without the "hustle and grind." Now I help other moms do the same: no hustle, no mom guilt, just simple, clear steps and a whole lot of heart. If you’ve been searching for something that feels authentic to you, I think you're going to like it here!