Brand, Marketing, & Client Experience Services for Small Businesses and Personal Brands

I help you grow your small business or personal brand by clarifying your brand, strengthening your messaging, creating marketing and client experience systems, and building your authority and visibility.

This work often includes:

• Brand strategy to clarify who you’re for, what you offer, and what makes you the best choice

• Brand messaging that helps you communicate clearly and confidently, without sounding salesy

• Marketing strategy that turns ideas into a realistic, sustainable growth plan

• Client journey and process design so every step (from inquiry to offboarding) feels clear and supportive

• Marketing and client experience systems and automations for small businesses who want consistent, values-aligned growth

• Strategic visibility opportunities to get you and your work seen and build your authority

We'll focus on what will actually move your business forward.

How We Work Together

Everything we do is built to bring clarity to your brand and turn that clarity into marketing that actually works.

This isn’t a rigid formula. It’s a flexible framework that adapts to your business, your goals, and your real-life capacity to sustain your marketing.

1. Clarity & Audit

We start by looking at your brand, what you sell, your client journey, and current marketing through a realistic lens: your time, energy, priorities, responsibilities, and growth goals.

We’re looking at both what people see on the surface and what it actually feels like to move through working with you.

I'll help you identify:

• What’s working (and worth keeping)

• What’s confusing, redundant, or unnecessary?

• Where would make the biggest difference right now?

This step lays the foundation for everything that follows. 

2. Brand & Messaging

Next, we collaboratively refine your brand so your message is clear and consistent.

This includes:

• Clarifying who you’re here to serve (and who you’re not)

• Sharpening your positioning, messaging, and promises

• Writing messaging that's authentically you and resonates with the people you want to work with

When your messaging is clear, your marketing feels natural, not salesy.

3. Marketing Strategy, Systems, and Automations

With a clear brand in place, we design a simple, sustainable marketing and client experience system that connects your efforts.

This includes:

• A focused visibility strategy so the right people can actually find you
• A relationship-building approach that nurtures trust before, during, and after working together
• A clear, mapped client journey, so you’re not reinventing the process every time
• Simple systems and automations (emails, reminders, workflows, checklists) that keep clients informed and supported without you having to remind them about each detail
• SEO and search considerations so your people find you online

The goal is a marketing and client experience system you can actually maintain, one that supports steady, sustainable growth for you and a clear, consistent experience for your clients.

4. Implementation & Refinement

This is where my work often looks different from other strategists.

I don’t just hand you a plan and disappear.

Depending on how we work together, I can help do the things you don't love or aren't really your strengths. For example:

• Extend what’s already working 

• Co-create content and messaging

• Develop campaigns

• Create simple automations to save you time for months to come

We pay attention to what’s resonating, what’s bringing you money, and what feels good for you, and we adjust as your business evolves.

What I Do to Help You Grow Your Business

Flexible support, chosen with you, not for you

There’s no one-size-fits-all package here. Brand and Marketing services for small businesses should complement the leader's expertise. You need the flexibility to choose services that complement your expertise and strengths. 

You can choose the level of support that makes sense for where you are in your business, what your goals are, and what your strengths are.

A few ways we could work together include:

• Brand & Marketing Audit
  A focused review of your brand, messaging, and marketing to identify gaps, opportunities, and clear next steps.
  
  
• Strategy Intensive / VIP Day
  A concentrated block of time to clarify your brand, map your client journey, and create a high-level marketing and client experience strategy you can move forward with confidently.
  
  
• Client Journey & Experience Design
  A focused engagement to map and refine your end-to-end client process (from inquiry to offboarding) and build the key emails, touchpoints, and resources that make the experience feel clear, supportive, and consistent for every client.
  
  
• Ongoing Brand & Marketing Support
  For women-owned businesses and personal brands who want consistent support with both strategy and implementation.
  This option allows me to be your brand, marketing, and PR partner, helping you think strategically while also getting things done with you.
  
  
• Campaign Support
  Focused support for high-impact seasons of growth like rebrands, visibility pushes, launches, events, and transitions.

Not sure which option is right? That’s exactly what the strategy call is for.

What It's Like to Work with Me

When we work together, your life is part of the strategy.

You can expect:

• A thoughtful approach... no performative marketing

• Marketing that's authentically you

• Clear explanations behind every recommendation

• Support that balances big-picture strategy with practical next steps

• Systems, automations, and client journey maps that make things easier and more sustainable, for you and for the people you serve

We build at a pace that respects your time, energy, and goals.